Art Direction/Creative Direction/Design
THE COLLECTIVE
Photographer: Jackie Dixon
The Collective is a yearly capsule collection. The objective is to focus on wardrobe essentials and basics for the coming season.
The campaign runs across all channels, including a site takeover and in-store/window scheme with targeted emails and social posts.
I created all assets for site take over including homepage designs, blog designs, social media content and banners ensuring that all designs balanced with the requirements of the offline brand campaign.
LOOK BOOK AUTUMN/WINTER 2013
STYLE TRIALS QUIZ
Collaborating with the marketing team to contribute to initial concept design for a game or quiz to feature throughout the London Olympics.
Development of concept through to final launch.
Providing scamps, wireframes, user flows and mock ups and providing iterations to further develop the concept.
Working with the UX Developer to realise the design as it was intended.
Creating all supporting designs, homepage, social media etc and translating for mobile and Miss Selfridge App.
LILLE FEATURE
The Miss Selfridge team visited the largest vintage/flea market in Europe -La Grande Brasserie De Lille.
The Lille page was a sliding feature, with a relaxed blog feel, images were treated in photoshop to give an instagram look and feel.
THE GIFT CARD
The brand was going through a transition period to redefine their USP identity and point of difference. So I was briefed to redesign the gift card.
I submitted a selection of designs, including monochrome, repeat prints and hand drawn illustrations that could work across print and digital. Supplying in-depth descriptions of stock type and print finishes.
FASHION FAIRGROUND
Creating homepage design and email to support this competition. Concept creation, art direction and typography.