Art Direction/Creative Direction/Design
PREPARE TO DELIGHT
AGENCY - GREY LONDON
Art Director - Roxanne Messenger
Copywriter - Jim Dye
BRIEF
To create a digital concept for Christmas that would inspire and delight users. A rich media campaign including, emails, social, banners, site take over and a digital gifting tool.
Working closely with the creative team to produce story boards and designs across the entire campaign for both male and female fragrances.
All animated banners went through extensive testing and iterations working closing with a Developer and Motion Designer to develop the concepts and user experience.