Art Direction/Creative Direction/Design
BRIEF
Over the past few years, the beauty industry has made a wonderful shift towards greater diversity in products and advertising, acknowledging previous shortcomings in targeting various skin tones and types.
This is a personal project where we wanted to explore the impact of these changes by speaking to four incredible models about their experiences and the industry’s evolution.
PHOTOGRAPHER - Chantel King
CREATIVE DIRECTOR - Maggie Bonté
LIGHTING - Chantel King and Dionne Loftus
PHOTO ASSISTANT - Krislen Chetty
STYLIST - Issie Gibbons
MUA - Lauren McCormack
MUA ASSISTANT - Louisa Gallon
HAIR - Jennie Roberts
HAIR ASSISTANT - Gabriel Khota
NAILS - Emma Welsh
RETOUCHER - Jessica McHugh
MODELS - Olivia @ Milk, Tabitha @ Milk, Amanda @ Linden Staub, Appiok M1
FILM
DIRECTORS Dionne Loftus and Chantel King
CREATIVE DIRECTOR - Maggie Bonté
DOP/EDITOR - Dionne Loftus
LIGHTING - Krislen Chetty
MUSIC WRITER - Ennio Salvemini
MUSIC PRODUCER - Spaghetti Sound
STYLIST - Issie Gibbons
MUA - Lauren McCormack
MUA ASSISTANT - Louisa Gallon
HAIR - Jennie Roberts
HAIR ASSISTANT - Gabriel Khota
NAILS - Emma Welsh
MODELS - Olivia @ Milk, Tabitha @ Milk, Amanda @ Linden Staub, Appiok M1