Art Direction/Creative Direction/Design
FRAGRANCE COMBINING - CONCEPTS
THE BRIEF
To create a Fragrance Combining tool whereby the user can create
a bespoke scent.
The requirements as follows:
1) New/Existing customer looking to find a single scent based on their preferences.
2) New/Existing customer looking to find a unique scent combination based on their preferences.
3) Existing customer looking for a combiner for their existing fragrance.
Pitching concepts to provide a creative solution and interactive tool for the user.
Shown here is the colour wheel concept.